Hi! I have been interested in digital marketing for a long time and am currently actively working on creating my own marketing funnel that actually converts, and not just attracts traffic. But I am faced with a bunch of nuances: somewhere the audience drops off, somewhere the leads do not reach warming up. I want to ask you as a practicing specialist - what, in your experience, is the best place to start building a truly effective funnel?
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My story began with similar difficulties — the traffic was coming, but the results were disappointing. The turning point came when I stopped building a funnel "according to a template" and started with the most important thing — understanding my audience. I spent a lot of time studying user behavior, pain, desire, and decision-making chain. This allowed me to build more precise segmentation and create content that not only attracted attention, but also generated trust and interest at every stage. I would advise starting with analytics: who your client is, what real problems they have, what emotions they experience at the moment of choice. Then — test different engagement triggers, personalize email chains, implement A/B testing. Only through experiments did I find connections that really started to convert. A funnel is not just a path, it is a dialogue with a client.