My story began with similar difficulties — the traffic was coming, but the results were disappointing. The turning point came when I stopped building a funnel "according to a template" and started with the most important thing — understanding my audience. I spent a lot of time studying user behavior, pain, desire, and decision-making chain. This allowed me to build more precise segmentation and create content that not only attracted attention, but also generated trust and interest at every stage. I would advise starting with analytics: who your client is, what real problems they have, what emotions they experience at the moment of choice. Then — test different engagement triggers, personalize email chains, implement A/B testing. Only through experiments did I find connections that really started to convert. A funnel is not just a path, it is a dialogue with a client.

Answering your question as a person who also went through the thorny path of building a funnel, I want to share my own experience. I had it all: disappointment, budget drain, and hundreds of edits. But it was the article https://matterapp.com/blog/building-a-high-converting-marketing-funnel that helped me rethink the approach itself. I started not with advertising, but with a clear understanding of the target audience and building value at each stage. This is what changed the situation radically. The funnel became not just a chain of steps, but a logical story where the client wants to stay until the end. It was especially valuable to understand the importance of microconversions and testing every detail - from the title to the timing of the letter. Matter competently explains how to build trust, and not just drive traffic.